Atlas Copco Appoints Matt Franzel as New Product Manager, Hydraulic Attachments

Atlas Copco has added Matt Franzel as its new product manager to oversee its breadth of hydraulic attachments, including bucket crushers, breakers, cutters, grapples, magnets and pulverizers.

Franzel’s responsibility covers multiple tasks within Atlas Copco’s construction tool division. He will grow the division product lines, as well as use U.S. market information, product knowledge and sales strategy to advise sales staff.

“This is an exciting opportunity since I will be working with one of the largest hydraulic attachment manufacturers in the world,” said Franzel. “I am looking forward to working with this great group of individuals and contributing to a quality organization.” 

Franzel’s multiple years within the construction equipment industry makes him a good fit for the role. He has roughly 15 years of experience selling and marketing hydraulic attachments throughout the U.S. Prior to that, he was involved in general construction equipment sales and the construction rental industry.

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